Advertising medium.



Patented Deo. 23, 1913.

G. T. FIBLDING.

ADVERTISING MEDIUM. APPLICATION FILED JUNE 5. 191s.

T@ ME@ MA Loswm Lamm G. T. FIELDING.

y ADVERTISING MEDIUM. APPLIGATION FILED JUNE 5, 1913.

Patented Dec. 23, 1913.

3 SHEETS-SHEET 2.

BVM

TTOR/VEYS G. T. FIELDING. ADVERTISING MEDIUM. APPLIOATION FILED JUNE 5,1913.

Patented Dec. 23, 1913.

Z 3 SHEETS-SIEET 3.

incanti.

I nennen cr. rrnLmNe, or Yoan, N. Y.

nnvn'nrisino MEDIUM..

speciacation cf Letters rattan PatentenA bee. 23, i913.

Application led I une` 5, 1913. Serial No. '771;865.

Toctlfwhom it may concern:

Be' it known that I, Gnoncnfl. Filippino, a lcitizen ot the UnitedStates, and a resident of the city of New York, borough of the Bronx, inthe county and State of New York, have invented a new and ImprovedAdvertising Medium, of which the follow- .ll t) ing is a full, clear,and exact description.

The object ot the .invention is to provide a nefw and improved-advertislng medi-um more 'especially' designed for use in show Windowsandthe like, and arranged to eifectivelyad- )vertise a desired line ofmerchandise by at-` treating the' attention of passer'sby for avvconsiderable length of time. l

l[n order to accomplish the desired result use is made of a casing inwhich is mounted an"` intermittently traveling web provided with 'a.series of advertising panels, `which' preferably pertain to the natureof thearticle te be advertised, the` traveling web mov ing the panelssuccessively into a display opening vformed in cthe facel of the casing,

and fan intermittently moving slide control-v ling the said opening toopen the same at the time the web is at a standstill, and to closethe'opening during the time the web is moving. I

A practical yembodiment of the invention is represented in theaccompanying drawings forming a part of this specification, in whichsimilar characters of reference indicate corresponding parts in all theviews.

2 Figure 1 is a oront elevation of the advertising medium; Fig. 2 is arear 'elevation of the same with the casing in. sec.'- tion; Fig. 3 isasect-ional lplan view oi the same yon the line 3-13 of Fig. 2; Fig. 4is an enlarged perspective view of portions of the slide and Web and themeans for imparting movement thereto; Fig. 5 is a rear faceview of partof the slide and its connection .with the 4actuatingV medium;l and Fig.6 .is Ian enlargedsectional rear face view of the actuating means forthe web and slide.

The. advertising medium is mounted in ai suitably constructed casing Aprovided with an opaque front `B preferably covered by a glass pane b.The front B preferably vterminates at its upper edge a distance be-A lowthe top of the casing and the lower 0f the freni B 'is adsense above thebotthe upper and llower portionsof the 'glass pane b unobstructed foradvertising matter ti'sed. VThe outer face of the .front B is providedwith -a picture depicting matter relaas show-n, for instance, matterpertaining to smoking and sinokers articles.

In the opaque front B is arranged a display opening B' adapted to beperiodically opened and periodically `closed by aniiitermittently movingslide Cf, and in the display opening B are adapted to appearsuccessively advertising panels D arranged on an endless Web D having anintermittently traveling motion inthe direction of the arrows indicatedin Fig. 8. The movement givento the slide C a-'nd the Web -D is suchthat the slide C moves into'an open position relatively to the displayopening B during the time the web D is at a standstill, and the slidemoves into a closed posit-ion rela-I tive to the display `opeiiinfp; andkeepsthe latter closed during the time the vveb -D is traveling tomoveAthe next following panel D into register with the display opening,rB. 'The panels D of the web l) are of a casing A vis illuminated by`electric lampsE and E so thatthe panels. D in register With the displayopening B are clearly visible during the night to attract the attentionof passe'rsby.

ing matter pertaining to the subject to be advertised; for instance, asshown in the drawings, several of the panels D are provided withrepresent-ations of smokers in having legends pertaining to the matterto C is provided with an attractive picture C pertaining' to the matterto be advertised; .for instance, as shown in-the drawings, the opening Band the slide C form a portion of a panel ofaf package of tobaccodepicted on the front B. Thus when theslide C registering panel Dappears to form part toin ofthe casing (see Fig. 1) so as to leavepertaining to the subject matter to be advert-- i tive to the subjectmatter to be advertised,

diaphanons material and the interior of the r Each of the panels Dcontains advertisdifferent attitudes, and also with panels beadvertised.l The front face of the slide is in an open position thecorre'spendingl legends pertaining to the 'subject-to be advertised, thelegends being illuminated during the night from the rays of lightemanating from the lamps E and E. L

In order to impart the desired motion'toK the slide C and the travelingweb D the following arrangement' is made: The upper end of' the slide Cis provided with a ,sleeve C2 mounted to .slide on a guide rod C3attached to the casing A, and the'lowerI port-ion lof the Slide C isguided on a guide rod C4. The back of the slide C is pivotally connectedby a link C5 with the upper end of a lever Fpivoted at F on a bracket Aattached to the casing, and the lower end of the lever F is pivotallyconnected by a'link F3 with the upper end of a lever G fulcrumed on astudv H held on a gear casing H mountedon a baseH2 of insulatingmaterial' held on the bottom of the main casing A. The lower end of thelever G is provided with a fork G,V the members of which are adapted tobe engaged by a crankpin or a friction roller l held on a crank arm lsecured on a shaft l2 journaled in the gear casing H and driven by agearing J mounted in the said gear casing H. yThe gearing J is driven bya motor K, preferably of the electric type mounted on the base H2 andconnected with a source of electrical energy, the saine as the elect-riclamps E and E. On the base H2 is mounted a rheostatv L and a converter Ninthe circuit for the electric motor K, to permit connecting theelectric motor with a direct or alternating current.

When the. motor is running the crank pin I imparts an intermittentswinging motion to the lever C so that the slide C is moved from anopenposition into a closed position and held thereinfor the time being,after which the slide is moved into an open position and held therein'for the time being.

" The web D passesIl around vertically-disposed rollers D2 and D3journaled in the casing A |The web D is provided with a binding D4provided with spaced eyelets D5 adapted to be engaged by a lugCprojecting transversely from' the free end of an larm C ulcrumed at@2.011 a carrier P mounted to reciprocate on a guide rod P attached tothe casing A in the rear ofthe guideway C3 previously mentioned. The armC is pressed on by a spring C2 attached to the carrier P so as to engagethe lug C with an'eyelet D5 for imparting a traveling motion to the webDin the direction of the arrows a. The lug C is provided with aprojection Ci to limit the inward movementof the lug O into an eyelet D5and the lugY O is rounded oft on the opposite sideof the projection O4so that the lug readily passes out of the eyelet during the returnmovement of the carrier P. The eyelets D5 are spaced apart aI distancecorresponding to the width of a panel D so that at each movement ofthecarrier P in one direction .the web is shifted to move the nextfollowing panel D into register with the display opening B. During thereturn movementoil the carrier P the lug O on account of being roundedoff slips out-'of the eyelet D5 and travels over the rea-r face of thebinding D* without imparting movement to the web.

ln order to safeguard the web against return movement use is 'made of aspring pawl Q (see Fig. 2) attached to the casing and bearing with itsbeveled end on the upper head ot the roller D3, to prevent returnmovement of the latterand consequently return movement ot the web D.

lihe carrier P is p-ivotally connected by a link P2 with the upper endof a lever R, similar to the lever F andrtulcrumed at R on Jthe bracketA. The lower end of the lever R is pivotally connected by a link R2 withthe upper end of a Alever S fulcrumed on the stud H, and provided at itslewer end with a fork S similar to the fork Gx of the'lever G. Themembers ot the fork S are engaged by a crank pin or friction. roller i3on the crank I and spaced from the crank pin'or friction relier I', asplainly indicated in Fig.- 6 so that the crank pin or friction roller laimparts a .swinging motion' to the lever S at the time the lever Gr isat a standstill. lt will be noted that the crank pins l and la arepractically at a right angle to `each other so that the above-describedmovement is given to the levers Cr and S to cause the slide C and theweb 'D to travel at the l proper time, so that when the slide C is in anopen position a panel is displayed in the opening iB', and when theslide C is in a closed position and at rest relative to the displayopening B then a traveling movement is given to the web D to move-thenext following ypanel D into register with the display opening B. Thebearings T for. the roller D3 `are xed on the brackets A. and

A2 Jforming part of the casing A, while the Y bearings T tor the rollerD2 are adjustablyV mounted on the said brackets by the use of' setscrews T2 so as to permit of giving the desired tension to the web D.When the vmotor K is running the slide C is moved frm a closed positionrelative to the display opening B into an open position, and remainstherein for a short time, so that one of the panels D in register withthe display opening B is visible to the passersby. The slide C nextmoves into closed position relative to the display opening B and remainsin this closed position during the ltime the binding D4 from' one'eyelet wat n is alinea to meve ai@ auowfag para D into register with'the display'v opening B.- The slide C next movest into open position, aspreviusly mentioned, and during this time the carrier P is on the returnstrokewith the arm tratveling" over the B5 to' the. next t fellovvingone, it being understood that at the time the lug Q drops into' the'next following eyelet D5 the slide C has returned to closed position sothat the web can now be moved Without being seen by the spectators.-

llt will be noticed that by the arrangementdescribed di'flerentadvertising panels appear successively in the display opening Band'iconsequently the attention of passersby is attracted fora'considerable length of time, asthe passersby Watch the appearance anddisappearance of the panels in the regular order. l

Having thus described my. invention, l

N'claim as new and desire to secure by Letters l Patent:

1. An advertising medium, comprising a support having a dlsplay opening,an intermittently traveling Web provided With a series of advertising'matter adapted to successively register with the said. displayy opening,van intermittently moving slide con-` trolling the said display opening,a rotating crank provided With spaced crank pins, le-

vers alternately `and intermittently actuated by the said crank pins,and connections be-- tvveenthe said levers and the said web and ,l slidetomove the slide into open position relative to the said. displayopening While p the web is at a standstill, and to move the slide into aclosed position relative to the display opening and to keep the latterclosed during the time the Web is moving.

2. An advertising nedium, comprising a support having a dlsplay opening,an intermittently traveling web provided' With a series of advertisingmatter adapted to'v successively register with the said display opening,an intermittently moving slide control- .ling the said display opening,a motor driven crank provided withspacedcrankpins, le-

vers Ahaving forks alternately and intermittently actuated/by the saidcrank pins,"a 'lever and link connection connecting one of `the :forkedlevers with the said slide, a carrier mounted to slide and provided'with an arm engaging the said web to move the latter in onedirectioneonly, and a lever and link connection connecting the otherforked lever With the said rca/rrier. v

3. An advertising medium /comprising a casing having a front providedwith a diS- play opening, rollers journaled in the casing and arrangedon opposite sides of the said display opening, an endless web pass.--

the Web having ing around the said rollers and provided withadgvetisingpanels adapted to register successively witlrthe said display opening,the' web having spaced eyelets along one edge, a spring-pressed armhaving a lug at its free end adapted tg engage the said eye'- lets, acarrier mounted to slide in the direction of the length of the vveb andon which carrier the said arm is pivoted,l andimeans for imparting anintermittently re- V.its free end adapted to engage the said eyelets, acarrier mountedto slide in the direction of the length of the web and onwhich carrier the said arm is pivoted, a crank arm, means for turningthel said crank arm, a

by the said crank arm for imparting an intermittent swinging motion tothe said lever, and a connection between the said lever `and the saidcarrier.

5. An advertising medium, comprisin a casing having a front providedWith a isplay opening, rollers journaled in the casing and arranged onopposite sides of the said display opening, an endless Web passing.`

around the said rollers and provided with advertising panels adapted toregister suecessively With the said display opening, the

webv havingspaced eyelets along one edge,

a spring-pressed arm having a lug at its free end and adapted to engagethe said eyelever having a fork adapted to be engaged lets, a carriermounted to slide in the direction of the length of\the Web and on whichcarrier the said arm is pivoted, means for imparting 'an intermittentreciprocating motion to the said carrier to move the Web in onedirection, and means for holding the Web against movement in theopposite direction.

6. An advertising medium, comprisin a casing having a front providedWith a isplay opening, rollers journaled in the casing and arranged onopposite sides of the said 'display opening, an endless web pass- I ingaroundV the rollers and provided with advertising panels adapted toregister successively with the said display opening, the web havingspaced eyelets along one edge, a spring-pressedarm havin a lug at itsfree end adapted to engaget esaid eyelets, a

carrier mounted to slide in the direction of ias4 the len h of the weband on which carrier In tes I ony whereof -I have signed my the sai armis pivoted, means' for imparting name to this lspecification in thepresence of an intermittent reciprocating motion' to the two subsoribnwitnesses.

said carrier to move the Web in one direC- j IEORGrE T. FIELDVING. tion,and a spring pawl held in the easing f' Witnesses: and engaging one of'the rollers to hold the v THEO. G. HOSTEB,

same against retnrn movement. f PHILIP D. ROLLHAUS.

